On Friday 17th June Yunus Centre hosted a workshop ‘Still Living and Practicing Social Enterprise’ here at GCU. It was the second in what we hope will be an annual event that considers the potential for ethnography to explore questions emerging from the field of social enterprise research.We heard from: Anna Kopec, University of Northamption; Richard Hull, Goldsmiths; Aurelie Soetens, Univeristy of Liege; Iain Cairns, Glasgow Caledonian University and Juli Qermezi Huang, London School of Economics.
Thanks to all the presenters and the engaged audience that made for an interesting and inspiring day.In this blog Danielle and Clementine from the CommonHealth team reflect on a second key theme from the day that resonates with our own work which also uses ethnography.
We’ve been mulling over one of the comments from the audience at our Ethnography and Social Enterprise event on 17th June 2016. We were encouraged to think about what is ‘unuttered’ within organisations, to observe surprises and spontaneity and to embrace that this would be an inevitably messy process. In the specific context of social enterprises it is important that researchers consider: complexities of relationships; emotional responses; policy; practice; rhetoric and reality within a whole range of different actors. The question then becomes, how do we present our findings so that they are convincing and useful?
The fieldnotes of ethnographers include typed, written and scribbled notes, photos, diagrams or physical artefacts. It can be messy and daunting for the researcher! We must then step away from the field in order to begin to explore ways to understand what we have seen and identify the best way for us to structure this for an audience.
The style of ethnographic writing allows for some of this ‘messiness’ to continue as we weave a narrative throughout our presentations, papers, articles or thesis. This was shown to great effect in a number of the presentations that relied on powerful descriptive vignettes that gave some structure to the messy data that is generated. The vignettes used highlighted the tensions and contradictions within the field, raised questions and peaked interest before delving into the significance of the events described and putting them in a wider theoretical and empirical context.
Ethnography allows us to consider the messiness of the world around us, forces us to recognise that which goes unsaid and can generate descriptive and detailed accounts of people, places, events or organisation. This is important in the field of social enterprise to allow for nuanced analysis and space for a critique. It also addresses the need to recognise the importance of a smile! Though subtle, this is an important impact, as defined by one of the social enterprises present at the recent Knowledge Exchange Forum (see here), and so we should find ways to capture and present this type of impact. Ethnography, in all its wonderful messiness, might be one such way we hope to do that!
Clementine Hill OConnor and Danielle Kelly